Video Marketing Tip - VW Viral Video Case Study

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The story caught my attention on Yahoo News Headlines. I saw this video clip on YouTube when it was freshly featured. The views had been barely much less than a thousand then. I showed it to my children employing my iPhone. They loved it.

5 days later, the Yahoo news reported 7 million views. I then checked out the video once again and saw 15 million views. As I write this article, the video is now 17 million views. That indicates it's finding two million views a day!

The YouTube video is called "Volkswagon Commercial: The Force".

This makes a good case study for my videography students. Especially the chapter on YouTube video advertising.

Very first, let's fully grasp what this video is all about:

-- The video is a Tv commercial for a new VolksWagon model.

-- It is certainly produced professionally with talents and props.

-- No mention of product positive aspects or characteristics at all, just branding.

-- Definitely not a high spending budget production. No Special effects. (It can be effortlessly recreated in your bedroom, kitchen and garage)

-- The VolksWagon Channel has 130 videos, all less than half a million views. (except for one recent video which is riding on its present popularity)

So now the Significant question is... what created it viral?

Let's analyze 3 points from my video advertising and marketing notes.

1. Is the video entertaining, informative or educational?

The video is entertaining, a little informative and not educational. At least I am informed this automobile starts with a remote manage. The little Darth Vader is surely entertaining. Without having facial expression, the physique language tells the complete story.

2. Is the video riding on a hot trend?

Is there a trend on "Darth Vader" and "Star Wars"? No trends found on Google Trend and Yahoo Buzz. But, there are 135,000 global Google monthly searches for "Darth Vader". 1,220,000 for "Star Wars". The video is targeting a substantial marketplace.

three. Is It featured on YouTube Dwelling Page?

The video WAS featured on the front page as portion of a Super Bowl Campaign. I does not matter if VW paid for it given that the other ads did not get 15 million views. I had one video featured ahead of and I know how it feels to get a million views. Receiving featured or spotlighted on YouTube is amazing exposure.

Private View

I am one of the contributors to the good results of this VW viral video. Volkswagon did not pay me to do it nor told me to pass it on. The moment I saw it, I showed it to other people given that I "liked" it. That is the essence of a true viral video... a life of its own.

There's one other factor I suspect though. This video is highly targeted at Star Wars fans. Star Wars fans who once were boys. I admittedly am 1 of them.

1. Original Star Wars Music

The music sounds original to me. Even if it was remade, it still sounds precisely like the movie. It triggered pleasant memories as a fan of Star Wars. It would not be the same if it was some other soundtrack.

2. A Star Wars Fan Will Usually Be a Star Wars Fan

I became a Star Wars fan as a kid. I still watch replays of Star Wars movies. I have Star Wars games on my iPhone. Of course I like the light saber sound effects.

three. Did the Exact same Factor as a Boy

When I was a kid, I did what the boy did in the commercial. That created a strong connection with me. I waved my hands and points never moved, to my disappointment. Today, I will please my kids using some remote manage.

So that's my analysis of a profitable viral video. Bear in mind, you can't make a viral video till it becomes 1. Volkswagon posted 130 YouTube videos ahead of 1 made it.

Aspire to make a viral video with additional than a million hits? Commence shooting and posting excellent YouTube videos daily.